Friday, August 21, 2009

How to Get More Clients to Make More Money

You can make a lot of money in sales positions; that is, if you know what you're doing. Whether you're a financial adviser or salesperson, making money for you is like investing in stocks- the more options you have, the better your chances of winning big. In other words, the more clients you have the better. But how do you go about getting more clients, especially if you are just starting your new position? Don't worry, it isn't that scary at all; just follow some of these pointers and you are well on your way to making more clients!

  1. Get out there! It's hard to make clients when you're sitting at home in front of the T.V., unless you somehow think that telecommunicating with Tyra Banks is going to get you somewhere. Take a class in something you like- painting, sculpting, french - whatever it may be, they are certainly a great way to meet people. Plus you get to learn something new!
  2. Be the Teacher. You could either be a student or a teacher. You can offer to host a free, one-time "class" whereby you teach others about some of the services you offer. For example, if you are a financial adviser, teach others about proper financial management. If you are a beauty consultant, host a class on how to do a smoky eye. This way, you can advertise the service or product you are promoting.
  3. Start a blog. By blogging about your services, you are more likely to spread the word about what you do and how well you do it. Send the link to your blog to everyone you know because they may pass it to their friends, who may pass it to their friends... you get the point.
  4. Advertise. Put an advertisement in your local paper, or some other free online service like Kijiji. You never know who may see it- maybe Tyra Banks is looking for a beauty representative....
  5. Reply to advertisements. Likewise, look in the papers or online to see if someone is requesting your services in your area.
  6. Cold Calling- not for the faint of heart, and a little less personal than meeting someone in person. But it can be worth a try.
  7. Take care of your appearance. Would you buy something from Oscar the Grouch? It may seem harsh, but people are influenced by what they see. Just like you wouldn't buy rotting flowers from a florist, people want to see a professional as someone who takes care of themselves.

Remember, you don't have to lie when you are selling, and indeed it's best if you don't stoop to such a level. People will see right through you, and everyone hates a liar! Be honest, and avoid a MSM (Martha Stewart Move). Otherwise, you'll need some serious PR to repair the damage done,

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